1996-3

1996-3

The group first considered a suggestion from Chris Kite (FIPSCO) for a new type of index that would allow consumers to compare the assumptions in the illustration. The group reviewed comments in favor of and opposed to the method described by Mr. Kite. Mr. Kite said his index has the advantage of prompting the prospect to question assumptions used.

Delmer Borah (MassMutual) suggested that consumers are more concerned about total cost than assumptions. Brenda Cude (Cooperative Extension Service) opined that the target audience does not care about assumptions