Puffery

Puffery

See State Farm Fire & Cas. Co. v. Slade, 747 So. 2d 293, 322-23 (Ala. 1999) (holding that insurance agent’s statements that the purchased insurance policy was “the Cadillac of all insurance” and “the very best” amounted to mere puffery that could not reasonably be relied upon in light of the insured’s level of education and degree of sophistication). (p20)

2010 – Maloof v John Hancock Alabama Supreme Court Opinion – 39p