Plain Language/ Readability / Flesch
“By readability, I do not mean the use of two syllable words, three word sentences and a high score on the Flesch test. What I mean is the ability to communicate what you are, in fact, offering in your contracts and the words the agent uses to explain the benefits, conditions and limitations of the contract.”
–MS. ANGELE KHACHADOUR
1981, THE LIFE INSURANCE BUSINESS—THE VIEW OF CONSUMERISTS, Society of Actuaries